ABOUT US
the power behind pure electrical & air
We’re Pure Electrical & Air, accredited, experienced, and trusted electricians,
ready and waiting to bring power to your Perth home.
We specialise in Perth residential electrical and air-conditioning services and offer services to help with any electrical, TV, data, phone, air-conditioning, and home automation job that you can imagine (really! - just ask us).
With a lifetime workmanship guarantee, 24/7 emergency electrical service, quality craftsmanship, upfront pricing, dedication and a strong focus and commitment to customer service, we’re the power partner for you and your home.
You can count on us to bring precision, expertise and professionalism
to electrical and air-conditioning services for your home.
Born to be an electrician
Hi, I’m Alex, Founder and Director of Pure Electrical & Air.
As a third-generation electrician, you might say being an electrician is in my blood. I was born to be one – this isn’t far from the truth.
In the 1950s, my grandfather built his electrical company from scratch and proudly had a large part of building up the early mining infrastructure in Karratha. He established his business in Perth where he worked for many years, before passing it down to his son, my uncle.
Fast forward to 2008, it came time for me to choose a career. Having been around the workshop and learning about the world of electrics through the years, I naturally gravitated towards the electrical industry and joined the family trade by becoming an electrician myself.
I’ve continued to advance and challenge myself within the electrical industry ever since and after a decade of being in the trade, I felt confident to offer my services to the people of Perth in my own business.
Now, with over a decade of experience and a strong team of electricians behind me, I operate Pure Electrical & Air, out of the very same workshop my grandfather built and operated his electrical business from - I know I would be making him very proud by continuing his legacy.
Accredited Perth Electricians
At Pure Electrical & Air, we’re fully licensed and insured
for your protection and peace of mind.
Is your electrician licensed?
Unfortunately, we've seen a number of competitors without the correct licensing in place. Using unlicensed electricians can create more problems than it’s worth – and could even be dangerous to you and your family.
If you're ever unsure, you can check on the WA Department of Mines, Industry Regulation and Safety licence checker.